Company spokesman Michael Neuwirth released a statement saying it was “shocked and disheartened” at the former league MVP’s behavior and comments.
Panthers coach Ron Rivera addressed the situation briefly during his press conference Thursday, saying, “I think Cam made a mistake.
“It’s simply not OK to belittle anyone based on gender. NFL spokesman Brian Mc Carthy said Wednesday night in a statement that Newton’s comments “are just plain wrong and disrespectful to the exceptional female reporters and all journalists who cover our league.
We have shared our concerns with Cam and will no longer work with him.”Mr.
And when it comes to Greek yogurt, Dannon is not No. At the time, Dannon vice president Art D’Elia told Ad Age, “This is a category that historically has really been marketed to females. The NFL is the largest platform that we could attach ourselves to go and broaden appeal to males.” Dannon already tried this with Randy White in 1980, but okay, whatever.
Oddly enough, a series of commercials that left viewers mocking both the endorser and the product does not seem to have led to a spike in yogurt sales among men.
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Dannon yogurt announced Thursday that it is dropping Carolina Panthers quarterback Cam Newton as its sponsor for Oikos Greek Yogurt over comments the company deemed “sexist and disparaging” toward women.“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women,” Oikos said in a statement.“It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace,” it said.She issued an apology herself Thursday after coming under fire for using a racial slur in tweets she posted about four years ago. “I apologize for the offensive tweets form my Twitter account from 4/5 years ago,” Rodrigue said on her Twitter account.“There is no excuse for these tweets and the sentiment behind them.On the other hand, when Dannon becomes the brand that won’t stand for its spokesathlete disrespecting women, there may be some positive effect in a marketplace with a wide gender gap.If Dannon believed that Newton was helping them to sell yogurt, and would continue to help them to sell yogurt in the future, they absolutely would have kept him on board, because this is the kind of story that blows over quickly and should be fairly easy to manage from a PR damage control standpoint.Drummond said the Panthers ”strive as a department to make the environment for media comfortable for everyone covering the team.” After Newton’s comments, he proceeded to answer Rodrigue’s question.