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In a similar vein, Wired magazine introduced us to Chris Mc Kinlay, “the math genius who hacked Ok Cupid” and managed to meet the woman of his dreams after cleverly reverse-engineering the website’s algorithms.The brilliance of Mc Kinlay’s achievement is somewhat diminished by the revelation that he had to work his way through unsuccessful dates with 87 women before his “genius” paid dividends. Imagine looking at the anonymised dating profiles of 10 close friends and comparing them with the profiles of 10 mere acquaintances. It’s basically random.” It is crazy to believe that someone’s eye colour and height, or even hobbies and musical tastes, are a basis for a lasting relationship.Or perhaps the problem is deeper: online dating services prosper if they keep us coming back for more.

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“This is one of the biggest problems that humans face and one of the first times in human history there was some innovation,” says Michael Norton, a psychologist at Harvard Business School.

Finding the right partner, whether for life or for Saturday night, is so important to so many people that you would think we might have cracked it by now.

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We hold out hope that if only we could be cleverer, the algorithms would deliver the desired effect.

For example, Amy Webb’s TED talk “How I Hacked Online Dating” has been watched more than four million times since it was posted in 2013.

A simple survey that Norton conducted with two other behavioural scientists, Jeana Frost and Dan Ariely, revealed that people were unhappy with their online dating experience in three obvious ways.

The first was that the “online” bit of the dating was about as much fun as booking a dentist’s appointment.

Using the profile descriptions alone, could you pick out the people you really like? But that is the belief that algorithmic matching encourages. Jeana Frost’s Ph D research explored an alternative approach to online dating.